![]() Because more than one URL shows the same content, search engines don’t know which URL to list higher in the search results.Īs John Mueller has long stated, having the same content repeated across multiple pages wouldn’t lower search rankings. Let me spend a few words on the subject of the audit.ĭuplicate content is content available on multiple URLs on a website. What libraries do you need to install to perform a Duplicate Content Audit with Python?.What is the difference between the Duplicate statuses from the Google Search Console?.What are common causes for duplicate content?.Why is Duplicate Content important for SEO?.Search Console and the Duplicate Content Status Dilemma.In this post, I’m going to cover these questions as I’ll be taking you through an automated approach to audit duplicate content with Python.Ģ️⃣ Screaming Frog (or a web crawler of your choice) Should you investigate duplicates from the Duplicate without user-selected canonical status or the Duplicate, Google chose different canonical than user status?Īnd once you’ve found out, is there a way to smooth the auditing process? Moving abruptly to a technical standpoint, approaching a duplicate content audit could be tricky due to how Google addresses the problems within the Coverage report on the Search Console. This concatenates with attentional biases, as you are keen to focus more on information rooted in emotions and beliefs while disregarding other information.Īs a result of selective perception of the points to prioritise within an audit, we are likely to filter out information that does not fit with our goals or expectations. In SEO, a confirmation bias occurs anytime you interpret the approach to an audit in a way that supports your proven experience. ![]() SEO professionals are affected by a blend of confirmation biases and attentional biases, as part of a brain’s tendency to focus on information that supports our beliefs and ignore information that contradicts them. Running a duplicate content audit is often an overlooked task.
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